A DIFFERENT POINT OF VIEW
Detroit has long been viewed through the lens of its struggles. Crime, corruption, bankruptcy, and headlines have shaped the way the outside world sees the city.
But a city’s reputation isn’t the entirety of its identity. To understand Detroit, you have to look beyond what you’ve heard and consider the people, places, history, and culture that have shaped it.
WHY BACKWORDS?
The name is intentional.
We take the names of Detroit neighborhoods and spell them backwards. Something familiar becomes unfamiliar. Something that once made sense may suddenly look different.
That reversal reflects the idea at the heart of our brand: sometimes, understanding something requires you to look at it differently.
We’re not reversing the story of Detroit. We’re encouraging you to see more of it.
LET US SHOW YOU DETROIT.
The neighborhoods are our starting point. Each one has its own identity, history, and place in the larger story of the city.
Through our designs, we invite you to look beyond the familiar narrative and explore Detroit from another perspective.
Because what you see from the outside isn’t always what you understand from within.